What’s the rationale behind the Great Electric Rally? Building enthusiasm through a project like this will make thousands of people aware of the possibilities of electric travel. Quebec Road Safety Education Fondation (FQESR) wants to reach as many internet users as possible through this unique and exciting event proving that long-distance travel in electric vehicles is easy, affordable and, above all, fun!

Every team’s crew will include one social media influencer, journalist or columnist to ensure coverage on social media and other platforms. This one-of-a-kind project will also reach local and national media through an extensive press relations campaign.